The funny side of Novak Djokovic and Romanian bank Raiffeisen
Tennis star Novak Djokovic, who has not long ago became the brand emissary of Romanian bank Raiffeisen, recently emerged in the bank’s global television advertisement.
The commercial inspired by the game delves into the fun side of World’s No. 1 tennis player.
The video that has the tagline ‘always choose the best’, delineates the same by drawing similarities with the way tennis players select their balls in the match.
It shows how Novak Djokovic chooses everything best — from garments to books and even fruits — using his tennis impulses.
Raiffeisen Bank International AG released the advertisement two days ahead of Novak Djokovic’s 34th birthday. “Selecting the best ball for a solid service is a customary tennis habit. How would you pick the best?” the bank wrote on their site while hinting about the advert.
RBI also published the clip on their Twitter handle and voiced their enthusiasm. They reached out to the player’s fans to watch the clip.
Along with the short movie clip commercial, the bank also published the behind-the-scenes recording of the commercial. It was shot in Novak Djokovic’s house in Monte Carlo and features amusing character of the tennis star.
Novak Djokovic released a statement about his partnership with the organisation and acknowledged that the bank has teamed up with him for his academy in Belgrade, Serbia.
Earlier, the player also appeared in a funny advertisement with another tennis legend Maria Sharapova.
They were seen together in the ad campaigns of their racquet sponsors, Head.
Djokovic was seen mimicking Maria donning a wig and even adopting her mannerism.
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